News Summary
Shreveport is preparing for the opening of its first Total Wine & More store at 7081 Youree Drive. With an investment exceeding $2.1 million, the new location promises to be an alcohol supercenter featuring a wide selection of wines, spirits, and THC-infused beverages. As local competitors brace for the impact, industry observers note the potential for significant market disruption in the area. The new store aims to attract a diverse customer base, responding to evolving consumer preferences in the liquor market.
Shreveport is preparing for the opening of its first Total Wine & More location, a move that is anticipated to shake up the local liquor market. The new store, situated at 7081 Youree Drive adjacent to Lowe’s, is being established at the site of the former Conn’s HomePlus. The project began in May when an interior renovation permit was obtained, with construction costs estimated to exceed $2.1 million.
The Shreveport location is currently in the final stages of development, awaiting necessary inspections by all trades. Following these inspections, the store will apply for a Certificate of Occupancy to commence operations. This new store will extend Total Wine’s reach in Louisiana, where it already operates in Lafayette, Baton Rouge, Metairie, and Mandeville, among other cities.
Total Wine & More, dubbed an “alcohol supercenter,” boasts an extensive array of products available on its website, featuring over 5,733 types of wine and 5,503 types of spirits. The Shreveport outlet will not only offer a wide selection of wine and spirits but will also include beer, seltzers, THC-infused drinks, and gift options. These offerings align with current consumer trends, especially among the demographic that favors THC-infused products.
As local retailers prepare for the competition introduced by Total Wine, notable players in Shreveport’s liquor market, such as Brookshires, Kroger, Albertsons, and Walmart, could face significant challenges. Industry observers have noted that the introduction of Total Wine could disrupt the liquor market; however, the net impact on overall sales remains uncertain. Some experts suggest that rather than growing the market, Total Wine may simply draw customers away from existing stores.
Observing the changing landscape, the owner of Cuban Liquor & Wine Co. has recently adjusted his inventory, allocating more shelf space for non-alcoholic beverages resembling beer and wine, a trend driven by growing customer demand. The increase in popularity of THC-infused nonalcoholic beverages has particularly appealed to younger customers, primarily female, aged 25-45. This trend reflects a market shift that could further influence consumer habits in the female demographic who were previously regular wine buyers.
Total Wine & More is known for its expansive warehouse-format stores that typically carry a vast selection of not only liquors but also a diverse range of non-alcoholic beverages. The new location marks a significant entry into a region that has not had access to such a vast selection before, raising expectations for the local shopping experience. With its large-scale operations and a reputation for competitive pricing, Total Wine aims to attract a wide range of consumers, from casual drinkers to serious connoisseurs.
As construction is finalized, preparations for the grand opening of the Shreveport location are ramping up. The neighborhood surrounding Youree Drive is also likely to witness transformations as local businesses adapt to ensure they meet evolving consumer preferences, evident in the trends toward non-traditional beverages and product offerings. The arrival of Total Wine in Shreveport is not only a significant event for the company but represents a pivotal moment for local retailers as they navigate a changing marketplace.
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Additional Resources
- Shreveport Bossier Advocate: Total Wine & More in Shreveport First in North Louisiana
- WAFB: Video of Celebrity Chef Guy Fieri Makes Stop in Baton Rouge
- NOLA: Total Wine Opens in Metairie with 70 Jobs, Plans Stores in Lafayette and Mandeville
- Shreveport Bossier Advocate: Total Wine and More Shreveport Construction
- Encyclopedia Britannica: Wine
Author: STAFF HERE SHREVEPORT WRITER
The SHREVEPORT STAFF WRITER represents the experienced team at HEREShreveport.com, your go-to source for actionable local news and information in Shreveport, Caddo Parish, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Mudbug Madness Festival, Red River Revel Arts Festival, and Independence Bowl. Our coverage extends to key organizations like the Shreveport-Bossier Chamber of Commerce and Shreveport Regional Arts Council, plus leading businesses in gaming, healthcare, and energy that power the local economy such as Horseshoe Casino, Ochsner LSU Health, and Atmos Energy. As part of the broader HERE network, including HEREBatonRouge.com and HERENewOrleans.com, we provide comprehensive, credible insights into Louisiana's dynamic landscape.
