News Summary
Total Wine & More is preparing to open a new store on Youree Drive in Shreveport, Louisiana, following a $2.1 million remodel of the former Conn’s HomePlus site. The store will enhance the local retail alcohol market and increase competition for area liquor outlets. Local businesses, such as Cuban Liquor, are adapting to changes in consumer preferences, especially the rising demand for nonalcoholic and low-calorie beverages, which may influence shopping habits in the region.
Shreveport, Louisiana — Total Wine & More is set to open a new store at 7081 Youree Drive, formerly the site of Conn’s HomePlus, following a major remodel estimated to cost over $2.1 million. This remodel involves substantial interior alterations, including new finishes, fixtures, and updates to the electrical and plumbing systems. TDS Construction Inc., based in Bradenton, Florida, has been awarded the contract for the construction work.
The new Total Wine location will be situated adjacent to Lowe’s, a prominent home improvement retailer. Known for its expansive selection of wines, spirits, and craft beers, Total Wine has gained a significant presence in the retail market due to its size and variety of offerings.
Grant Nuckolls, co-owner of Cuban Liquor & Wine Co., has provided insights into how this new development might affect the local liquor market. He suggests that while Total Wine may lead to increased availability of certain brands, it is unlikely to grow the overall market for alcoholic beverages. Instead, Nuckolls speculates that local retail chains such as Brookshires, Kroger, Albertsons, and Walmart will experience increased competition from the new store.
Despite concerns over competition, Nuckolls remains optimistic about the future of Cuban Liquor, describing it as a boutique operation that could thrive once initial consumer interest in Total Wine begins to wane. He notes that the liquor market is undergoing notable changes, particularly with the rise of THC-infused nonalcoholic beverages, which are becoming increasingly popular and even outselling traditional categories such as gin and champagne.
The demand for low-calorie, cannabis-infused drinks has notably surged, especially among women aged 25 to 45, contributing to a shift in retail strategies. Recognizing this trend, Cuban Liquor is adjusting its inventory to incorporate more nonalcoholic options that resemble conventional beverages, capitalizing on the growing consumer interest in healthier alternatives.
As Total Wine prepares to open its doors, it is expected to impact the local alcohol retail landscape, rather than expanding the total consumer base. Shifts in buyer habits and preferences are prompting both major and independent retailers to adapt, ensuring they meet the evolving demands of consumers. This dynamic could lead to a more competitive market where local businesses must innovate to retain their customer base.
In summary, the upcoming opening of Total Wine & More represents a significant development in Shreveport’s retail sector. The $2.1 million remodel reflects its commitment to establishing a strong presence in the area. While potential market competition raises questions about the future of smaller outlets like Cuban Liquor, the overall shift in consumer preferences towards nonalcoholic and low-calorie options indicates a broader evolution in the local alcohol retail market.
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Additional Resources
- Shreveport-Bossier Advocate: Total Wine & More Shreveport Construction
- Shreveport-Bossier Advocate: Total Wines and More – Cuban Liquor & THC Infused
- Post Bulletin: Total Wine & More Could Open Next Month
- Wikipedia: Alcoholic Beverage
- NOLA: Total Wine Opens in Metairie
- Google Search: Total Wine

Author: STAFF HERE SHREVEPORT WRITER
The SHREVEPORT STAFF WRITER represents the experienced team at HEREShreveport.com, your go-to source for actionable local news and information in Shreveport, Caddo Parish, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Mudbug Madness Festival, Red River Revel Arts Festival, and Independence Bowl. Our coverage extends to key organizations like the Shreveport-Bossier Chamber of Commerce and Shreveport Regional Arts Council, plus leading businesses in gaming, healthcare, and energy that power the local economy such as Horseshoe Casino, Ochsner LSU Health, and Atmos Energy. As part of the broader HERE network, including HEREBatonRouge.com and HERENewOrleans.com, we provide comprehensive, credible insights into Louisiana's dynamic landscape.


