Shreveport, Louisiana
SWEPCO Appoints Shreveport Lawyer as Vice President of External Affairs
A Shreveport lawyer, William C. Bradford, has been appointed as the new Vice President of External Affairs at Southwestern Electric Power Company (SWEPCO), marking a significant leadership change within the company. This announcement comes following the retirement of Brian Bond, who served in the position for 41 years.
New Role Responsibility
Bradford will oversee community relations, corporate communications, economic development, and public policy matters affecting AEP SWEPCO’s operations in the evolving electricity industry landscape. His appointment reflects a strategic move by SWEPCO to ensure effective stakeholder engagement and navigate regulatory challenges within the sector.
Professional Background
Prior to joining SWEPCO, Bradford held a position at Blanchard, Walker, O’Quin & Roberts law firm, where he served as Vice President of Marketing and Practice Development. With expertise in regulatory compliance, public finance, economic development, government relations, and real estate law, Bradford brings a wealth of experience to his new role.
Commitment to Excellence
Expressing his enthusiasm for the new role, Bradford stated, “I am excited to join the SWEPCO family and contribute to the company’s mission of delivering exceptional service to communities. I am committed to upholding the legacy of my predecessor and driving strategic initiatives that benefit our customers and stakeholders.”
Support from Leadership
Brett Mattison, President and Chief Operations Officer of SWEPCO, commended Bradford’s leadership qualities and shared his confidence in the new Vice President. “William is a dedicated leader who shares our values of community empowerment and customer-centricity. We are eager to witness the positive impact he will make in advancing SWEPCO’s strategic goals,” said Mattison.
Looking Ahead
As SWEPCO continues to navigate the dynamic energy landscape, Bradford’s appointment signals a commitment to innovation and customer satisfaction. His strategic vision and legal expertise are expected to drive positive outcomes for the company and its stakeholders in the years to come.
Author: STAFF HERE SHREVEPORT WRITER
The SHREVEPORT STAFF WRITER represents the experienced team at HEREShreveport.com, your go-to source for actionable local news and information in Shreveport, Caddo Parish, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Mudbug Madness Festival, Red River Revel Arts Festival, and Independence Bowl. Our coverage extends to key organizations like the Shreveport-Bossier Chamber of Commerce and Shreveport Regional Arts Council, plus leading businesses in gaming, healthcare, and energy that power the local economy such as Horseshoe Casino, Ochsner LSU Health, and Atmos Energy. As part of the broader HERE network, including HEREBatonRouge.com and HERENewOrleans.com, we provide comprehensive, credible insights into Louisiana's dynamic landscape.
