News Summary
Louisiana Auto Tag & Title in Shreveport is thriving despite common challenges faced by new businesses. Managed by Chaunta Mero and her family, the business focuses on exceptional customer service and a welcoming atmosphere, which has attracted a growing customer base. Recently nominated for the Emerging Business of the Year award, Louisiana Auto Tag & Title is recognized for its impressive contributions to the community in a short period.
Shreveport Business Gains Recognition and Customers Amid Challenges
Shreveport, Louisiana – Louisiana Auto Tag & Title, a family-run business located at 2960 West Bert Kouns, is experiencing significant growth despite the typical hurdles faced by new businesses. Chaunta Mero, who has managed the auto tag and title office for two years, is working diligently with her son, Pershing, and her husband, Joe, to provide effective services and increase community awareness of their offerings.
In an effort to stand out from conventional DMV offices, Louisiana Auto Tag & Title aims to offer a warmer and more customer-centric experience. The business features amenities such as coffee and soothing music to create a welcoming atmosphere. This approach has attracted customers not only from local loan services and credit unions but also from Texas car dealerships, marking a significant achievement for the emerging business.
Recognition for Louisiana Auto Tag & Title will come on June 26 when the business is honored at the Greater Shreveport Chamber of Commerce’s Minority Business Opportunity Awards. As a nominee for the Emerging Business of the Year award, Louisiana Auto Tag & Title is competing against The Squire Group, LLC, a Shreveport-based insurance agency, highlighting the impressive impact that the family-operated business has made in a relatively short time frame.
Balancing her responsibilities as a business owner and a Realtor, Chaunta Mero exemplifies the determination characteristic of many entrepreneurs. The challenges of increasing visibility and building a customer base are common among new businesses, but the Mero family emphasizes kindness and exceptional customer service as essential components of their operation. Drawing on advice from family members regarding the importance of treating customers with respect and making them feel valued has guided their approach to business.
Looking Ahead
Louisiana Auto Tag & Title’s immediate future appears optimistic, reflecting a continual upward trajectory in customer engagement and service provision. The recognition and awards on June 26 are poised to bolster the company’s profile within the community further. Business owner Brent Latin, who has been nominated for the Small Business Owner of the Year award for his own enterprise, Young Professionals Entertainment, also serves as an inspiration to the Mero family. Latin’s transition from a focus solely on music to encompassing multimedia and digital marketing showcases the adaptability crucial for thriving in today’s business landscape.
Other nominees in the Small Business Owner of the Year category include Chantelle Douglas, acknowledged as The Queen of Digital Marketing, emphasizing the diverse talent and innovative thinking present in Shreveport’s small business community. The upcoming awards ceremony will also celebrate outstanding achievements in various categories, including Top Business Professional of the Year, Nonprofit Professional of the Year, Business of the Year, and the Lifetime Achievement Recipient.
Background Context
As a newcomer to the local business scene, Louisiana Auto Tag & Title has quickly made a name for itself in the auto services industry. Amidst a backdrop of pandemic-related challenges and economic fluctuations, Chaunta Mero and her family have navigated the complexities of entrepreneurship with resilience. The business’s rapid growth reflects not only their commitment to excellence in customer service but also a community ready to support small businesses succeeding against the odds. With an increasing number of clients seeking services outside of traditional avenues, Louisiana Auto Tag & Title stands as a testament to the importance of offering customized and accessible services that resonate with the public’s needs.
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Additional Resources
- Shreveport Bossier Advocate
- Wikipedia: Small Business
- KSLA News
- Google Search: Louisiana real ID
- Shreveport Times
- Google Scholar: Small Business success
- KPLC News
- Encyclopedia Britannica: Entrepreneurship
- KTBS News
- Google News: Shreveport businesses
- KSLA News
Author: STAFF HERE SHREVEPORT WRITER
The SHREVEPORT STAFF WRITER represents the experienced team at HEREShreveport.com, your go-to source for actionable local news and information in Shreveport, Caddo Parish, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Mudbug Madness Festival, Red River Revel Arts Festival, and Independence Bowl. Our coverage extends to key organizations like the Shreveport-Bossier Chamber of Commerce and Shreveport Regional Arts Council, plus leading businesses in gaming, healthcare, and energy that power the local economy such as Horseshoe Casino, Ochsner LSU Health, and Atmos Energy. As part of the broader HERE network, including HEREBatonRouge.com and HERENewOrleans.com, we provide comprehensive, credible insights into Louisiana's dynamic landscape.
