News Summary
CC’s Coffee House is set to expand its presence in Northwest Louisiana by establishing five to six new franchise locations in the Shreveport-Bossier area. With plans shifting to a franchising model, the company aims to enhance support for franchisees while catering to customer preferences for high-quality coffee experiences. The coffee chain currently operates 40 locations and is looking to tap into new markets amidst rising competition, offering a unique product distinct from its sister brand, Community Coffee.
Shreveport, Louisiana – CC’s Coffee House is planning to expand its footprint in Northwest Louisiana with a focus on franchising, aiming to establish five to six additional locations in the Shreveport-Bossier area. The chain, which currently operates three coffee shops in the region, is actively seeking new franchise partners to facilitate this growth.
As of 2023, CC’s Coffee House has reported an average of $1.125 million in sales for its company-owned locations, reflecting its rising popularity and customer base. The company’s strategy is shifting from a licensing model to franchising, which promises to improve accountability and support for franchisees. This transition is viewed as essential for fostering growth and strengthening its presence in core markets.
CC’s Coffee House is distinct from Community Coffee, despite being owned by the same family. The coffee served at CC’s emphasizes higher-end roasts unavailable in grocery stores, allowing the chain to offer a unique product that stands out in a crowded market. The most popular beverage among customers is the Mochasippi, which is a signature frozen espresso drink that has garnered significant attention.
Expansion Plans and Locations
Kelly Parker, the head of franchise development for CC’s Coffee House, has highlighted the company’s ambitions to grow beyond its current reach. The coffee house operates 40 locations across Louisiana, Mississippi, and Texas and is focusing on neighborhoods to create a community coffee shop atmosphere. The brand is not only exploring new franchise partners but is also considering the introduction of drive-thru-only locations, which would be approximately 800 square feet in size.
In the Shreveport area, CC’s Coffee House has experienced success with two of its locations situated inside Brookshire Grocery Stores, in addition to a standalone shop. This setup has proven effective, and the company plans to replicate its success in other parts of Northwest Louisiana.
Market Dynamics and Competition
Despite CC’s Coffee House’s ambitions, the competitive landscape is becoming increasingly challenging. Competitors such as Scooters and 7 Brew have been expanding rapidly in the region, posing significant challenges to CC’s market share. The coffee chain is responding by prioritizing quality and a strong customer service experience, which are key differentiators; this is part of an effort to attract and retain customers amid rising competition.
Additionally, there are talks of potential growth in southern Louisiana, despite the saturation observed in some areas. Parker has emphasized the importance of a controlled growth strategy, which ensures that partnerships developed are built on a solid foundation for future expansion.
Customer Trends and Preferences
CC’s Coffee House has also noted changing customer preferences. Recently, many patrons are opting out of energy boosts in their drinks, with a greater emphasis on enjoying the quality coffee experience offered. The company has made it a point to engage with its customers, striving to create inviting spaces that foster a sense of community.
Future Outlook
Looking ahead, CC’s Coffee House has identified approximately 45 potential markets for franchising, focusing primarily on Louisiana, Texas, Mississippi, and Alabama. The chain’s unique Louisiana flair and commitment to quality make it a potential favorite for coffee lovers in these areas.
The ongoing efforts of CC’s Coffee House to leverage franchising as a growth mechanism demonstrate a determined approach to expanding the brand’s reach while maintaining a focus on community-oriented service and high-quality coffee offerings. With the right partnerships and locations, CC’s Coffee House aims to propel its brand further in the competitive coffee marketplace.
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Author: STAFF HERE SHREVEPORT WRITER
The SHREVEPORT STAFF WRITER represents the experienced team at HEREShreveport.com, your go-to source for actionable local news and information in Shreveport, Caddo Parish, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Mudbug Madness Festival, Red River Revel Arts Festival, and Independence Bowl. Our coverage extends to key organizations like the Shreveport-Bossier Chamber of Commerce and Shreveport Regional Arts Council, plus leading businesses in gaming, healthcare, and energy that power the local economy such as Horseshoe Casino, Ochsner LSU Health, and Atmos Energy. As part of the broader HERE network, including HEREBatonRouge.com and HERENewOrleans.com, we provide comprehensive, credible insights into Louisiana's dynamic landscape.
