News Summary
Krystal “Chica” Montez, a prominent radio personality in Shreveport, Louisiana, is reshaping the landscape of radio by breaking barriers and celebrating local businesses. Co-hosting the morning show ‘Chica & Evan in the Morning,’ she defies stereotypes and champions diversity in country music. By supporting local enterprises and fostering community collaboration, Montez is not just a radio host; she’s a pillar of inspiration for residents, challenging norms and uplifting voices in her vibrant city.
Shreveport’s Own Krystal “Chica” Montez: Breaking Barriers and Celebrating Community
In the vibrant city of Shreveport, Louisiana, radio personality Krystal “Chica” Montez is turning heads and changing perceptions in the world of radio. For over a decade, she has built a name for herself in a field where women often face stereotypes, especially in genres like country music. Working steadfastly at K94.5 – The Hit Music Channel, Montez co-hosts the popular morning show “Chica & Evan in the Morning” with her on-air partner Evan Roberts. This dynamic duo brings fun to the airwaves every Monday to Saturday from 6 to 10 a.m.
Challenging Norms in Radio
When Montez first arrived on the scene, she was given advice to change her name to better fit into the mold. The reason? She was a Latina in country radio, a space where diversity has historically been limited. However, Montez decided to stay true to her roots, and boy did it pay off! That decision has been a driving force behind her meteoric rise in radio, showcasing how embracing one’s heritage can result in authentic and relatable content.
Listeners tuning into “Chica & Evan in the Morning” can expect an unfiltered soundtrack to their mornings. Montez prides herself on creating an engaging environment for her audience, aiming to uplift and connect with them every day. Her approach goes beyond traditional radio programming; she believes that understanding women’s perspectives is essential for successful broadcasts. This philosophy has helped her carve out a niche that defies the stereotype that women don’t drive ratings and aren’t as funny as their male counterparts.
A Platform for Local Businesses
What sets Montez apart is her commitment to supporting local businesses. On her show, she takes time to spotlight different enterprises within the Shreveport-Bossier area, fostering a sense of community and encouraging listeners to shop locally. This initiative not only helps business owners thrive but also cultivates connections among residents, making Shreveport a stronger community. She sees collaborating with local doers and organizations as a pathway toward positive change.
More Than Just Radio
Montez isn’t just a voice on the radio; she also runs an event entertainment company called “Bringing Life to the Party”, which has made waves in the local wedding industry. Shreveport has been recognized as one of the best places to get married in America for two consecutive years, and much of that success can be attributed to the predominantly female-led wedding industry. Montez’s expertise as an entertainer ensures couples have memorable experiences on their special days, all while remaining deeply embedded in her community.
Fostering a Sense of Belonging
Despite facing challenges, Montez’s love for the Shreveport-Bossier area is evident. She’s continuously vocal about the importance of community improvement and actively seeks ways to contribute positively. By focusing on finding collaboration opportunities rather than dwelling on negativity, she’s become a beacon of hope and inspiration.
In Conclusion
Krystal “Chica” Montez stands as proof that breaking barriers is not just a lofty aspiration but an achievable reality. Her unique blend of humor, passion for local businesses, and commitment to uplifting her community makes her an invaluable asset to Shreveport. As she continues to challenge norms and uplift narratives, listeners and community members alike can look forward to what exciting things she has in store for the future.
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Additional Resources
- KSLA: Shreveport’s Own Krystal “Chica” Montez
- Wikipedia: Women in Radio
- KSLA: Women’s History Month Interview with Krystal Montez
- Google Search: Women in Media
- KSLA: 50 Cent Thanks Shreveport
- Google Scholar: Women in Radio Representation
- KSLA: Downtown Shreveport Sees New Businesses
- Encyclopedia Britannica: Radio Media
- KSLA: Contract Worker Dies in Accident
- Google News: Shreveport News
Author: STAFF HERE SHREVEPORT WRITER
The SHREVEPORT STAFF WRITER represents the experienced team at HEREShreveport.com, your go-to source for actionable local news and information in Shreveport, Caddo Parish, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Mudbug Madness Festival, Red River Revel Arts Festival, and Independence Bowl. Our coverage extends to key organizations like the Shreveport-Bossier Chamber of Commerce and Shreveport Regional Arts Council, plus leading businesses in gaming, healthcare, and energy that power the local economy such as Horseshoe Casino, Ochsner LSU Health, and Atmos Energy. As part of the broader HERE network, including HEREBatonRouge.com and HERENewOrleans.com, we provide comprehensive, credible insights into Louisiana's dynamic landscape.
